Earth

Explore Ground, Wind and Lake

Technology

Invent Electric Adventure

Mode

Be Life Changer

ELEMENT

A part or aspect of something abstract, especially one that is essential or characteristic.

Show Room Design Concept

Experience

How to transform your life in both your work and leisure activities.

Mingle

with fellow Rivian enthusiasts and lovers of adventure.

Trust

in high-end electric vehicle technology

Concept Sketch

Technology Zone

Mode Zone

Earth Zone

Lounge area for mingling

White Oak

Raw Cement

Forest Green Paint

Rivian Yellow Textile

Key Materials

Highlight Colors & Materials

Highlight the parts and technologies of Rivian.

Introduce the concept of a sprue in a plastic model kit. Demonstrate how Rivian can transform your lifestyle.

Install a statue of Rivian that represents the harmony between nature and technology.

Floor Plan

The exhibition highlights Rivian’s core components — body structure, battery pack, and drivetrain — presented alongside transparent LED displays that effectively communicate the brand’s advanced technologies and engineering excellence. This setup emphasizes Rivian’s pride as a leading electric vehicle manufacturer. Additionally, interior elements such as seats, doors, and dashboards, along with material samples like color finishes and leather, are showcased to allow visitors to experience firsthand the craftsmanship and meticulous attention to detail that go into creating Rivian’s premium electric vehicles.

At the Rivian Brand Store, visitors are offered a unique experience of enjoying freshly brewed camping coffee. Instead of using a standard espresso machine, a barista prepares hand-drip coffee—just as one would while camping—allowing guests to indirectly experience Rivian’s brand value as an authentic off-road lifestyle vehicle.

To illustrate Rivian’s versatile storage capacity for both work and leisure, the design presents the vehicle like a plastic model kit, visually showing how much gear it can carry. This concept emphasizes that Rivian is not just a vehicle for specific purposes, but a true all-terrain electric vehicle that seamlessly fits into every aspect of a customer’s life. Alongside this design concept, an actual plastic scale model is displayed, allowing visitors to assemble it themselves—adding an engaging and playful hands-on experience.

Plastic Scale Model Kit

Assembly Desk