South Korea Baseball TV Show

I worked on the first live TV show for the Korean Baseball League, collaborating with a TV production team to develop the marketing content from scratch. I was involved in creating the show's concept and casting the hosts and analysts. Since the main audience of the XTM channel was males aged 20 to 30, we incorporated additional entertainment elements based on today's baseball game analysis.

Launching Banner

TV Show Teaser

TV Show Concept

WannaB

PPL: Samsung Electronics Sponsorship

Advertisement: Hite Jinro Promotion

XTM Channel

Brand Campaign

I planned the XTM channel brand campaign with one of the top male celebrities, Woo Sung Jung. He produced the campaign video and played the main character. I led the planning and execution of the marketing and PR efforts, and I also helped arrange paid sponsorship with the Maserati dealership in Korea.