Gaming Chair
Vertagear launched the new 800 series gaming chair in November 2023. I designed not only the products but also the manual and packaging. I participated in creating marketing content using a 3D model.
Vertagear 800 Series
On average, people spend 9.8 hours
a week gaming on PC*. Considering the use
of PCs for work and media consumption,
individuals tend to sit for long hours.
The current flat and firm lumbar support causes users to suffer from back pain after prolonged use. We should create an ergonomic lumbar shape and use comfortable materials for the new model.
Everyone has a different back shape and hip size. When using a PC, nobody sits still. We should consider new lumbar support and seating options to adjust comfort based on the user's body type and movement.
Odor and harmful microbes are caused by non-breathable leather. We have adopted coffee ground fiber in some of our products. However, we decided to use this fiber for all 800 models.
The current seat design is uncomfortable due to the two side wings. We have created a wide, waterfall-style seat design that eliminates any obstacles along the thighs. This design will be implemented universally across all models. Additionally, the lumbar support has been widened for improved comfort.
Flexible yet strong, four TPEE modules conform to the user's back shape.
Eight pillars in the air tunnel relieve pressure on the sit bones, providing comfort for extended sitting.
Engineering Ergonomic Features
Ergonomic Lumbar Technology
VertAir™
Comfort Seat Technology
800 series Product Goal
New Style & New Color Selection
To keep up with evolving technologies, we updated the chair design while preserving its original shape. Our goal was to give it a fresh, modern look by introducing new seam lines and decorative details. Previously, the color options were limited to simple shades like blue, red, purple, and green. This time, we developed an entirely new color palette. After exploring various options, we selected Midnight Blue, Midnight Green, Midnight Purple, and Burgundy Red to further enhance the product’s distinctive character.
Current Issue
ContourMax™
I designed four modules using SolidWorks and created test samples printed by a laser printer. Based on our design and testing, the factory began applying the four modules to a metal frame. After several rounds of feedback, the final structure was confirmed.
New Wide & Waterfall Seat Design
Seat foam mock-up
After receiving the first mock-up, I provided detailed guidelines to the factory in China to finalize the intended design. This involved several rounds of communication. There is a language barrier between our office in the U.S. and the factory, so the most effective way to convey our intentions is to use visual samples.
Vertagear launched the new 800 series gaming chair in November 2023. I was involved in designing not only the products but also the manual and packaging. My goal was to create a more premium impression and reinforce the brand's identity through both the manual and the packaging. Additionally, I contributed to the creation of marketing content using a 3D model.
Caution Stickers
Warranty Card
Off-White Matte 80 gsm
Clean & Premium look
Detailed Illustration
to help users easily understand the process and the necessary precautions.
New Package
Design
New Manual
Design
Be Bold
Reinforce the Brand identity
The design incorporates eye-catching elements, such as contrasting colors, black and white, a large brand symbol, and both straight and angled line.
The design theme is applied not only to the product packaging but also to the toolbox for the gas lift, the casters, the assembly tool, and the manual that is pocketed inside the warranty foldable card. This approach reinforces the brand identity across the entire packaging set.
Marketing Materials
Seasonal Sales Banner
3D rendering
Sales Tool
To boost sales, Vetagear implemented promotional campaigns via Facebook, Instagram, Twitch, and email blasts. I designed banners that aligned with each holiday theme and effectively conveyed key sales messages.
To boost sales, Vetagear implemented promotional campaigns via Facebook, Instagram, Twitch, and email blasts. I designed banners that aligned with each holiday theme and effectively conveyed key sales messages.